Internet access pricing is very attractive for the casual user:
- $0 for access to Intuit's Web only
- $1.95/hour for full Internet access (minimum 1 hour per month)
or 7 hours for $9.95/mo plus $1.95 per additional hour
Intuit will deliver financial information to Quicken users and the rest of
the Internet at their Web site. The Web will also be used by Intuit's bank
partners to post their own information. Financial transactions will NOT flow
through the Internet yet. Those go through a private secure connection built
into Quicken.
Seems like a very smart move on Intuit's part. Entice the 9 million Quicken
users onto the Net with free access, collect fees from advertisers who will
rush to sponser this site, then push people out onto the entire Net
collecting $1.95 an hour. Is this brilliant or am I missing something?
Anybody see any holes in this strategy?
Jim Bruene, Editor
Online Banking Report: Entry Strategies for Financial Institutions
jbruene@ix.netcom.com 206/517-5021
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Marketing to Women Online Conference &lt;<a href="<a href="http://www.kelseygroup.com/kelsey">http://www.kelseygroup.com/kelsey</a>">http://www.kelseygroup.com/kelsey</a>&gt;
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Sponsor the Internet Marketing list -- see the Web page
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