<i>&gt; list. Although in priciple it is illegal and they could just as</i>
<i>&gt; easily do it with a printed newsletter (photocopy and distribute),</i>
<i>&gt; he feels, probably rightly, that they are more likely to do this</i>
<i>&gt; with an E-Mail message.</i>
My research on the topic has focused more on mass-market publications
but it may be applicible. Our surveys indicate that going on-line
does NOT reduce paid subscriptions. If anything, it may INCREASE them
by exposing the product to people who otherwise might not read it.
My suspicion is that e-mailed copies would be HARDER to share than
paper copies. One copy arrives on a secretary's desk, he or she
photocopies it and routes it to everyone in the company. With e-mail,
each copy arrives directly in a reader's private mailbox, along with
all manner of other very private mail that no one else in the company
probably sees.
______________________________________________________________________
Eric K. Meyer N e w s L i n k 1,897 media links
meyer@newslink.org Research &amp; Consulting <a href="<a href="http://www.newslink.org">http://www.newslink.org</a>">http://www.newslink.org</a>
Now available from NewsLink Research:
"Tomorrow's News Today: A strategic guide to on-line publishing"
For a free preview, write to report@newslink.org
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