Re: Women and shopping

<i>>Does anyone have any suggestions why the ORA/Trish study found so many women</i>
<i>>online, and why every other study finds a lower percentage?</i>

Actually, John Quarterman reports a ratio of 1:3 which is not 1/3 of couse,
but by order of magnitude, not so different. So many of the surveys being
done are self-selecting, and hence not giving hard figures for the numbers
online, only for the numbers who are willing to take the survey. For
example, I have not taken the U. Ga. survey becaue I got bored part-way through.

I think what you need to do is explore the underlying assumptions and
methodologies for the studies, and there I think you will find some of the
explanations for the numbers.

Jill

++++ J. Ellsworth, Ph.D. aka Dr. E je@world.std.com ++++++
Senior Partner, Oak Ridge Research &lt;a href="<a href="http://www.oak-ridge.com">http://www.oak-ridge.com</a>"&gt;http://www.oak-ridge.com&lt;/a&gt;
Author: The Internet Business Book; Marketing on the Internet

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