Women and shopping

<i>>Marketers are merely trying to find out how to reach women online so their</i>
<i>>ventures online will be porfitable, because yes, they do think women do</i>
<i>>most of the shopping and make most of the buying decisions. And yes, like</i>
<i>>it or not, they are right.</i>

Global Concepts says they found that this was a prime reason why some
merchants they surveyed (for a study sponsored by VeriFone, MC, & Visa)
weren't interested in getting online: they didn't perceive that there market
was there. That's just good sense.

I mention that study in a current article in Web Review, but I also mention
that the O'Reilly/Trish study says that 1/3 of Internet users in the US are
women. This number is the highest I've yet seen. O'Reilly/Trish's results
imply that Web-based surveys are biased (as are all self-selective surveys),
and that women online are less likely to answer online surveys.

Does anyone have any suggestions why the ORA/Trish study found so many women
online, and why every other study finds a lower percentage?

Dave

_________________
David Sims
dave@songline.com
Commerce Editor
Web Review (&lt;a href="<a href="http://gnn.com/wr">http://gnn.com/wr</a>"&gt;http://gnn.com/wr&lt;/a&gt;)
Songline Studios - an affiliate of O'Reilly &amp;amp; Associates
Sebastopol, CA 95472 -- 707- 829-6528 -- fax (707) 829-0104

"Who Buys on the Web?" Web Review summarizes survey results in the Oct. 13
issue at &lt;a href="<a href="http://gnn.com/wr">http://gnn.com/wr</a>"&gt;http://gnn.com/wr&lt;/a&gt;.

----
This week's sponsor:
Marketing to Women Online Conference &amp;lt;&lt;a href="<a href="http://www.kelseygroup.com/kelsey">http://www.kelseygroup.com/kelsey</a>"&gt;http://www.kelseygroup.com/kelsey&lt;/a&gt;&amp;gt;

Talk with Dave Taylor, TONIGHT! Tuesday, Oct. 17, at 6 pm Pacific/9 pm Eastern
over the Internet using GlobalStage/GlobalChat software. See
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