Women and marketing

<i>>I am totally perplexed at the cynical attitude women have about this</i>
<i>>conference--instead of whining it might be a good idea to contribute</i>
<i>>something to it--so these stereotypes can end.</i>

I have not found this thread to be particularly enlightening, so despite
many back channel requests to get involved in it, I have not commented.

But, I just could not keep quiet about this one -- I find that when someone
starts talking about all women or all men, and ascribes some charactertistic
to them, it often is a slanted observation, and tends to reinforce
stereotypes as this comment does.

In my observation and experience, this is simply not the case. The women on
this list are not generally whiners, and they do contribute a great deal.

<i>>If we need computer tools etc then some women should produce a site for</i>
<i>>that and get sponsors such as Sybase and HP and computer related</i>
<i>>companies--show these companies why they need us -- if you can offer a</i>
<i>>win-win situation as to why they should sponsor the site and they do, and</i>
<i>>then the companies benefit from sponsorhip --that testimonial will be much</i>
<i>>more powerful than any soapbox-</i>

It is obvious that women and men both need computer tools. I don't see "men
only" computer sites; why then do we need "women only" sites in order to
show that that the site is meeting both sets of needs? Why should "some
women" produce a site for that? I don't get it.

Perfume is a good example of mixed targeting -- creating the need for the
product is most often targeted at women, creating the need to buy it is
often targeted at men.

The deal is, women can be a very lucrative target population to be sure, but
to assume that they are interested in "women's sites" produced by women is I
think not accurate.

<i>> It's great to be able to be independent</i>
<i>>and use the web to promote women etc.--but women need to be powerful in</i>
<i>>business and marketing too.</i>

In what way are women not powerful in business and marketing? Some women may
not be, and there is always room for being *more* powerful of course ;>
but as a blanket statement, it runs counter to the data and my experience.

The data are that at the entrepreneurial, SOHO, small- and middle-sized
business level in the US and Canada, women are well represented and
powerful. It is at the executive level of "big business" where you see women
not fully represented. (And of course, none of this addresses women's status
elsewhere.)

So anyhow, back to work -- and I'll see some of you at Internet World no doubt.

Jill

++++ J. Ellsworth, Ph.D. aka Dr. E je@world.std.com ++++++
Senior Partner, Oak Ridge Research &lt;a href="<a href="http://www.oak-ridge.com">http://www.oak-ridge.com</a>"&gt;http://www.oak-ridge.com&lt;/a&gt;
Author: The Internet Business Kit (John Wiley &amp;amp; Sons)

----
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