Stacey Curtis <stacey@iapps.com> said:
<i>&gt;&gt;a 5-minute search yielded these other</i>
<i>&gt;&gt;web-based prime beef purveyers. I am sure there are others.</i>
Richard replied:
<i>&gt;Neither of the two</i>
<i>&gt;shops below sell USDA Prime Beef -- they sell USDA Choice -- a big</i>
<i>&gt;difference.</i>
Rather than join in the rather snappy repartee, I'd like to
point out to Richard that he has a serious positioning
problem. On <a href="<a href="http://www.ippi.com/golden_egg.html">http://www.ippi.com/golden_egg.html</a>">http://www.ippi.com/golden_egg.html</a> you state
that "PRIME is the USDA's highest designation," and that
this site is "The only place to get USDA Prime Beef on the
NET."
Stacey rather forcefully revealed that typical shoppers may
not be familiar enough with the grades to know the difference.
I strongly recommend you add some educational material to
your site to clarify the value of being a PRIME provider.
--------------------------------------------------------
Jim Sterne Target Marketing
jsterne@targeting.com www.targeting.com
========================================================
Corporate Internet Marketing Strategy
Author: "World Wide Web Marketing" (J. Wiley &amp; Sons)
========================================================
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