YATOWOLC (Yet another thread on Women Online Conference)

<i>>>Did I read that right??? Are 'they' trying to figure out</i>
<i>>>how to exploit women on line.</i>
<i>>></i>
<i>>> "For electronic commerce to succeed women have to</i>
<i>>> be comfortable online and marketers have to learn</i>
<i>>> effective ways to reach them online."</i>
<i>>></i>

I am totally perplexed at the cynical attitude women have about this
conference--instead of whining it might be a good idea to contribute
something to it--so these stereotypes can end.

My personal feeling is that women on line are going to be far more
<i>>interested in using the computer as a 'tool' to stay competitive in</i>
<i>>the work force and to use it to 'network' with other folks rather than</i>
<i>>use it to shop with.</i>

If we need computer tools etc then some women should produce a site for
that and get sponsors such as Sybase and HP and computer related
companies--show these companies why they need us -- if you can offer a
win-win situation as to why they should sponsor the site and they do, and
then the companies benefit from sponsorhip --that testimonial will be much
more powerful than any soapbox-

the reality is that there are very few women's pages on the web that have
advertising and sponsorhip-I don't think this is because women will not
accept money--is it? I think it's because, at least in the past, women
have published on the web out of pure conviction to women's activism or in
an attempt to communicate without any profit or business motive at all. The
two are not mutually exclusive. It's great to be able to be independent
and use the web to promote women etc.--but women need to be powerful in
business and marketing too.

Cybergrrl wrote:

<i>>There is also Jessica Adelson (NetGuide) who is very sweet (although she is</i>
<i>>>editor for a "male" directed magazine),</i>

This phraseology is itself a bit sexist,, "sweet"---that's not exactly a
compliment--The point is not to "dis" women because they work for men--but
to empower them to be able to have input and train those men --and "show
them the way".I also write for a male-directed publication--that does not
make it useless or wrong or bad--as a matter of fact i am focusing it more
and more on women's sites--and showing how sponsors are missing the boat by
not adverstising on women's sites --as well as pumping money into them.
Sponsors need to be shown why they should be there--women have some very
good sites out there--so why is it the men's sites have the advertising.

so by women working for men or with men we can "infiltrate" instead of
"segregate"

It's not smart to cut the men out or ignore them or not include them. We
need to work with those who have the power and the money, mostly men,
show them how to be our benefactors while also gaining advantage
themselves. it's called win-win.

0-+-- 0-+-- 0-+-- 0-+-- 0-+-- 0-+-- 0-+-- 0-+--
Roberta Kane rkane@wdfm2.com
Managing Editor and
Web Marketing Consultant and Speaker Web Digest For Marketers
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