Re: Marketing non existing products...

The FTC treats online marketing the same as using the phone so it is
covered by its Mail and Telephone Order Rule.

<i>> I think the key is as long as you don't receive money, you "can get away</i>
<i>> with" not shipping in 30 days. That is done with product testing, such</i>
<i>> as for possible new magazines.</i>

This was the old rule. Now, the time starts ticking as soon as the
seller receives a "properly completed Order" and all the information
needed to process it. If you get a credit card number the time starts to
tick even if you don't process it.

<i>> I think the "6 to 8 week" shipping time you mentioned has more to do with</i>
<i>> the vagaries of shipping by parcel post or 4th class book rate. In the</i>
<i>> U.S., UPS and Roadway take no more than 6 days to go from one end of the</i>
<i>> continental U.S. to the other. Book rate takes up to two weeks.</i>

If no time is specified in the ad, you have 30 days to ship. If you
specify a time to ship in the ad, that time frame will govern.

The rule does apply to drytesting as well unless you disclose that the
orders will not be filled absent sufficient demand..

&lt;i&gt;&amp;gt; &lt;a href="<a href="http://www.arentfox.com">http://www.arentfox.com</a>"&gt;http://www.arentfox.com&lt;/a&gt; has links to Lew Rose's advertising and marketing&lt;/i&gt;
&lt;i&gt;&amp;gt; law site, which may have the actual regulations posted.&lt;/i&gt;

Please look at www.webcom.com/~lewrose/trr.html and click on Mail Order Rule.

I may also have an article on dry testing at the site under the articles
heading.

Lewis Rose 202-857-6012 (voice)
Arent Fox Kintner Plotkin &amp;amp; Kahn 202-857-6395 (fax)
1050 Connecticut Avenue, N.W. lewrose@netcom.com (email)
Washington, D.C. 20036 Advertising and Marketing Law
Advertising Law Site URL: &lt;a href="<a href="http://www.webcom.com/~lewrose/home.html">http://www.webcom.com/~lewrose/home.html</a>"&gt;http://www.webcom.com/~lewrose/home.html&lt;/a&gt;
&amp;lt;a href="&lt;a href="<a href="http://www.webcom.com/~lewrose/">http://www.webcom.com/~lewrose/</a>"&gt;http://www.webcom.com/~lewrose/&lt;/a&gt;"&amp;gt;Advertising Law Internet Site&amp;lt;/a&amp;gt;

----
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