Ethical dilemma after the verdict

mfarkas@onlinesports.com ((mfarkas@onlinesports.com))
Fri, 6 Oct 1995 10:11:39 -0700


We are having an internal debate that I think would benefit from the input
of members of this list. We have been offering a variety of O.J. Simpson
autographed products at our site. While we have refrained from any
proactive promotions of these items, we have kept the products in the line
since opening.

The basic question now is should we actively promote items that have appeal,
value, and relevance in light of the verdict "exonerating" the defendant, or
should we remove the items from the line both as protest to what many
consider an abberration of justice, and to avoid potential problems from
malcontents.

With the severity and immediacy of the response to events that life on the
Internet affords, we are at once drawn to benefit from a current event,
while at the same time fearful of drawing the ire of a few on the fringes
that can do considerable damage.

Is this basic issue of taste exacerbated because we are Marketing on the
Internet? Has anyone else on this list experienced a similar problem from
which we could learn?

Mike

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Mike Farkas mfarkas@onlinesports.com
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