RE: Marketing non existing products...

lng@vitgmis1.telecom.com.au ((lng@vitgmis1.telecom.com.au))
Thu, 5 Oct 1995 13:51:42 -0700


What you are saying is familar to the concept of 'Dry testing' in direct
marketing where a direct marketer would advertise a product, and only
actually produce/stock the product when there is enough orders to make a
profit.

<i>>From what I know the practice of dry testing in direct marketing is pretty</i>
common in the US (even direct marketing books have written about it), so the
idea of marketing non existing products is probably possible - as long as
your customers don't know about it.

Lawrence

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