Re: TRIP DIAMONDS(sm) #1 - DCI Toronto Sept/95 Conference

<i>>Unfortunately I was out of town for the</i>
<i>>beginning of the conference so I missed some good tutorials</i>
<i>>like Jim Sterne's day-long "What Works on the World Wide Web"</i>
<i>>session. (I caught the shorter version of this session at the</i>
<i>>spring conference.) Jim, maybe you could tell us what you said!</i>

Thanks for the invitation, Tom!

My focus has always been on the relationship between
the Web producer and their audience -- their clients.
*My* audience is made up of marketing people or technical
people who find themselves performing the marketing function.

In an effort to provide introduction to the neophyte as
well as meat and potatoes to the WebMaster, I cover the
following subjects:

How the World Wide Web works in non-technical terms
How to fit in with the Internet culture
What others are doing right and wrong
Which Internet obstacles to ignore and which to take seriously
How to create a solid Web marketing strategy
How to blend the Internet into your marketing mix
What resources are needed to build your own Web site
How to get people to come to your Web site
How to measure your success
What the Web will become in the future
The key secrets to building a rewarding Web site

I'm frequently on the road with this sort of presentation, so
those who are interested should feel free to drop me a line...

--------------------------------------------------------
Jim Sterne Target Marketing
jsterne@targeting.com www.targeting.com
========================================================
Corporate Internet Marketing Strategy
Author: "World Wide Web Marketing" (J. Wiley & Sons)
========================================================

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