CASIE Guiding Principles available

tforbes@tforbes.com ((tforbes@tforbes.com))
Mon, 2 Oct 1995 17:44:40 -0700

The Coalition for Advertising Supported Information & Entertainment,
which is a joint program of the American Association of Advertising
Agencies and the Association of National Advertisers, issued the "CASIE
Guiding Principles of Interactive Media Audience Measurement" at a press
conference in New York this morning. The full text of the Guiding
Principles document, as well as an Executive Summary, is available at the
BackChannel newsletter site at
&lt;a href="<a href="http://www.commercepark.com/AAAA/bc.html">http://www.commercepark.com/AAAA/bc.html</a>"&gt;http://www.commercepark.com/AAAA/bc.html&lt;/a&gt;
BackChannel is the Interactivity Newsletter of the A.A.A.A. You may leave
comments about the Guiding Principles in the Research area of
BackChannel's Interactive Discussions area.

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