Netscape will win it all

Leo@easynet.co.uk ((Leo@easynet.co.uk))
Sun, 1 Oct 1995 13:45:59 -0700


I have noticed that Netscape Navigator 2.0 will be released shortly together
with Netscape Gold a home page WYSIWIG development environment incorporating
all the Netscape enhanced extentions. That is pretty smart marketing. I have
used several HTML editors most recently having spent $95 on Soft Quads
HotMetal Pro 2.0 which gave me 2 days of irritation and frustration. I am
still using a standard editor and frankly would gladly pay for a good HTML
one that covers all the Netscape extentions.

With 70% or more of the market covered and with the best extentions around,
I reckon Netscape is about to consolidate it's pre-eminent position. I have
already been advising my customers to go for Netscape enhanced sites (on the
grounds that a good homepage reaching 70% is better than a boring one
getting to 100%) If anything they should offer a text based alternative.

If, as I expect, the Netscape page editing product will do what it is
setting out to do, then who will want to resist using it to quickly generate
good-looking pages? The number of Netscape enhanced pages will rise
dramatically and the market will then force all other browsers to follow
Netscape's lead.

Notwithstanding all those committees trying to design an agreed standard,
Netscape will establish the real standard. That leaves an interesting
question as to what Microsoft will do. On this occasion I suspect that not
only are they too late but that any strategy to leverage their size, product
range, or userbase will fail to unseat Netscape from the driver's seat. Of
course Microsoft will remain a major player on the Web (once it does get
it's act together) but I do not believe it will ever dominate it as it has
almost everything else.

Leo Scheiner providing a facilities management package for the Web.
Global Market Ltd. Consultancy, Site Design, Implementation, Promotion
leo@easynet.co.uk Administration and Analysis. Server hosting.
leo.@mail.bogo.co.uk Web Site under construction

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