<i>&gt; And advertisers and companies need to gear their online efforts to</i>
<i>&gt;include women now rather than waiting to see "when and if they get there".</i>
<i>&gt;They are there and hungry for worthwhile information and places to go. Win</i>
<i>&gt;them over, and they will be your loyal customer.</i>
Precisely--we will be focusing more and more on women at our publication-i
will be reviewing Women's Wire, Cybergrrl, Women Online, which are very
ripe for the sponsors. These sites have a very targeted audience , draw
heavy traffic, and would be a great spot for companies who know how to
reach and attract women, in a respectable style without being demeaning,
patronizing, or totally clueless. I think adverstisers are missing the
boat, not to mention the byte, in not catering more to women, So let me
know of women's sites that merit reviews in our biweekly WDFM or posts on
our New daily update--anything that has relevance to marketing, advertising
doing biz on the Web--inundate me with quality!
I would like to solicit some advice --I know marketers have plenty of that!
I have been hired to research and write a report on what appear to be the
best (maybe top 10-20) most sponsorable women's web sites, which means they
contain content specifically targeted towards women. Of course to be
vialbe for the sponsor as well as for the site producer, they must have a
lot of traffic also. Then i need to review sponsors who are already
sponsoring women's sites, and finally discuss and recommend companies who
are already on the web who may be appropriate sponsors for particular
women's sites.
Of course Cybergrrl, would be way up at the top of the list. Please share
with me any ideas, advice, comments, gripes whaterver either personnally or
via the list--this is due early next week like everything on the web it is
needed yesterday!
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Roberta Kane rkane@wdfm2.com
Managing Editor and Web Mktg Consultant Web Digest For Marketers
<a href="<a href="http://www.adve">http://www.adve</a>">http://www.adve</a>
rt.com/wdfm/wdfm.html (415) 898-9239 Voice
<a href="<a href="http://www.wdfm2.com/wdfm2/">http://www.wdfm2.com/wdfm2/</a>">http://www.wdfm2.com/wdfm2/</a> (415) 479-4841 Fax
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