Internet Marketing Digest #0649

rbrown@erinet.com ((rbrown@erinet.com))
Fri, 8 Mar 1996 09:47:20 -0800


<i>>Any thoughts about the validity of these distinctions, whether virtual malls</i>
<i>>are proven or failed concepts, etc. would be greatly appreciated. Also, if</i>
<i>>anyone has any references to good, solidly researched studies about the</i>
<i>>relative effectiveness of Virtual Mall versus Vertical Marketplaces, please</i>
<i>>let me know.</i>

I've not performed scientific study, but can tell you that I get confused
looking at the current offering of online malls. I've also had the feeling
that this is not the appropriate model for online shopping/business
centers.

Of course, online malls are pretty new. So we should see new models,
better structured to fit the need in the coming months.

Best of success,
Randy Brown

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