My concern is this: I'm already committed to a price/offer structure of
$1,000/mo., with limited enrollment of no more than 200-400 sites per feature.
But my marketing consultant feels the cartoons should instead be "given
away" to as many sites as possible and concentrate solely on the back-end
merchandise
as the main revenue source. His suggestion does have some merit -- when we
tested a one-time offer of a personalized cartoon print to approx. 300M
Harvard Business Review subscribers a few years ago, we split $75,000 in
print sales. And, he points out, "no one has made any money selling
content on the Web." But is this true?
I feel enhanced marketing functionality, coupled with an on-going
supply of compelling interactive content to constantly draw browsers into
repeat visits and limited availability are the most important factors in
the price/offer model (that is, other than what the market will bear, of
course).
Any feedback/advice?
-Stu Heinecke
President
Interactive Features Syndicate
206-286-8668 Fax 206-286-8886
sheineck@halcyon.com
<a href="<a href="http://interactivefeatures.com">http://interactivefeatures.com</a>">http://interactivefeatures.com</a>
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