<i>&gt;Essentially, though, what I'm wondering about is if anyone's done any</i>
<i>&gt;research into what kind of people use chat groups, and what kind of</i>
<i>&gt;companies most want to target those same people.</i>
<i>&gt;</i>
People who engage in chat groups are generally looking to be part of a
community,
to share their opinions, concerns, seek advice/answers and basically be in
conversation with others who share their interests - once they're in a chat
they
tend to gravitate to specific people and lots of sidebars or threads develop
in the chat room - it's not unlike a cocktail party.
It's not that a company wants to target people who want to chat - it's that
a company has a service, site, a product which will be enhanced by chat;
where chat is an integral part of what the site is trying to accomplish -
creating community, fostering dialogue.
At Parentsoup, chats and boards are a major part of our programming effort -
parents
contact us continuously with ideas for bulletin boards and live programming.
They
want to talk to other parents or to parenting "experts" about everything from
adoption to breastfeeding to sassy teenagers to interfering grandparents, to
dating
as a single parent, etc.
Fran Schreiber Parentsoup --
iVillage www.parentsoup.com
frans@interport.net AOL keyword:parentsoup
212-604-0963
"The daily destination for all kinds of parents who share a passion for
raising their children well"
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