Readers of the Internet Marketing Discussion List might be interested in the
following:
I've just posted a new interview, in RealAudio format, with Elaine Rubin,
sr. VP of interactive marketing at iVillage. The 12-minute interview is
available at Off the Record, the weekly Web-based interview program for
business and technology professionals.
<a href="<a href="http://www.mediapool.com/offtherecord">http://www.mediapool.com/offtherecord</a>">http://www.mediapool.com/offtherecord</a>
In the interview, Rubin talks about a number of issues of interest to online
marketers, such as the importance of targeting audiences, mingling content
and marketing/merchandising, and working with technology groups. She also
talks about selling interactive marketing strategy to management, drawing on
her experience launching the interactive group at 1-800-Flowers.
For folks without audio, a text transcript of the interview will be
available in a week or so.
For more information, contact me.
Thanks,
===============================================
Brian S. McWilliams
editor, Off the Record
Sound information on business and technology
<a href="<a href="http://www.mediapool.com/offtherecord">http://www.mediapool.com/offtherecord</a>">http://www.mediapool.com/offtherecord</a>
Durham, NH USA
Voice: (603) 868-2949
Fax: (603) 868-2603
Email: bmcw@redbud.mv.com
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