Re: Surprising data on how often ads are clicked

webhead@BuildingOnline.com ((webhead@BuildingOnline.com))
Tue, 5 Mar 1996 11:24:28 -0800


<i>>>Basically, I found that the referral (or clickthrough) rate for 12</i>
<i>>>on-line ads studied ranged from 1.40% to 0.36%.</i>

At BuildingOnline, an industry specific search engine for the $400 billion
building industry, our 14 online ads receive an 8% - 10% 'clickthrough' rate.
Being industry specific is VERY helpful to our high 'clicktrhough' rate.

All BuildingOnline CPCads are sold on a Cost-per-Click basis at 25c per click.
So for $250 we guarantee our BuildingOnline advertisers 1000 new web site
visitors. CPCads bring REAL value to Internet advertising...

Alan Wickstrom ~ webhead@BuildingOnline.com
&lt;a href="<a href="http://www.BuildingOnline.com">http://www.BuildingOnline.com</a>"&gt;http://www.BuildingOnline.com&lt;/a&gt; ~ A Building Industry Search Engine

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