I've seen a couple of company promotion videos over the last few weeks. It
was all this rapid images in your face sort of stuff; each image gets half
a second or so. I have no scientific proof but I feel that the brain turns
off to this barrage or cetainly becomes numb.
Yes, it will impress MTV teenagers, who want to be impressed, want to be
cool and with it. However, I left these company videos with just as much
knowledge of the companies as I had before I saw them.
So, just because you've got the latest Power Mac or Pentium still doesn't
negate the fact that the best way to deliver your message may be in a slow,
simple and bare way. Just because you can morph doesn't mean you should.
Just because you can have moving images on your pages doesn't automatically
mean that you should or that if you do it will add any real value to those
pages.
Richard said:
<i>&gt;Is this a suggested 'speed limit' for the Internet, just as we have for our</i>
<i>&gt;material highways? (Will there be seperate 'racetracks' for the MTV culture?)</i>
<i>&gt;Describing contemporary style as 'infected' seems a bit extreme. It's also</i>
<i>&gt;unfair to the exploratory nature of any developing form of expression. (Some</i>
<i>&gt;people are equally critical of abstract art. So what!)</i>
I agree with Richard that room must always be left for exploration.
However, speed limits? Well, we have speed limits on our roads for valid
reasons (to save lives). Why might we have speed limits on the i-way? To
save bandwidth.
However, if speed limits are imposed on the i-way I don't think they will
be initially imposed by Governments but rather by ISPs. Perhaps it will be
financial penalties rather than limits. So, if you video conference all
day, well you're going to pay a lot more than someone who sends email all
day. A hairy subject, I know, I know, but if we all start video
conferencing (VC) to our heart's delight then bandwidth is going to come
under incredible pressure.
(Agreed, I did propose VC for my Aran Sweater post of January, but I also
proposed email as part of the interaction process. I was thinking of one or
two VCs between customer and craftsperson and dozens of emails. And my
thinking on using VC was for 'face-to face' contact, not for seeing hyper
sheep morphing into lovely wooly jumpers/sweaters.)
In summarry, the central point I tried to make with the 'Technology On
Acid' post was that in delaing with and embracing all this new technology -
as we must certainly do - we should not lose sight of the reason we are
using it; to reach the customer in the most effective manner possible,
bearing in mind the contraints of the medium we are operating within.
Gerry McGovern
_________________________________________________________________
Nua: New Thinking for the Digital Age <a href="<a href="http://www.nua.ie">http://www.nua.ie</a>">http://www.nua.ie</a>
Gerry McGovern, (gerry@nua.ie) Nua Limited, 7 Forest Walk, Swords,
Co. Dublin, Ireland. Tel: 353 1 840 3893 Fax: 353 1 840 0729
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