Re: Surprising data on how often ads are clicked
aronst@ibm.net ((aronst@ibm.net))
Sun, 3 Mar 1996 08:10:52 -0800
<i>&gt;These numbers are not much lower than direct mail response, which hovers</i>
<i>&gt;in the 2-3% range for a successful mail campaign. A direct mail piece</i>
<i>&gt;can cost anywhere frrom 50 cents to 2 dollars for production and postage.</i>
<i>&gt; At a 1.4% response, you can probably provide more efficiency than many</i>
<i>&gt;direct mail campaigns, even at a lower response rate.</i>
<i>&gt;</i>
This is a misleading comparison. The percentage you are talking about on
direct mail is for people buying the product advertised. Clickthroughs are
many steps away from actually buying. So the results posted are truly
dismal as compared to a direct mail campaign.
Aron Trauring
MAXIMA New Media - "Old friends, new times" Orders: 1-800-231-3070
e-mail: aronst@ibm.net WEB: <a href="<a href="http://www.maxnm.com/">http://www.maxnm.com/</a>">http://www.maxnm.com/</a> (Please Visit :))
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