We've found that short 3-5 liners have been the most popular option, and I
always encourage the sponsors to include something free as a means of
getting people to respond to their pitch, and we try to work the ads into
the postings in a natural way. (Spoonful of sugar and all that...) Oh,
and I always rewrite the client's ad copy - some people just can't sling it!
We've had some very good results with clients advertising discount
magazines, a web mall, internet training materials, and online college
courses. One client is happy enough to come back again for a full year ad
contract, another is selling a whole bunch of magazines.
Feel free to check out some of the ads we have run in TOURBUS recently by
visiting the archives at <a href="<a href="http://csbh.mhv.net/~bobrankin/tourbus">http://csbh.mhv.net/~bobrankin/tourbus</a>">http://csbh.mhv.net/~bobrankin/tourbus</a> - and you
can even cannibalize the ad contract if you like!
Lance Jones wrote:
<i>&gt;I am also looking for insight into banner advertisements in E-mail</i>
<i>&gt;'zines. Is there such a thing as a "standard contract" for advertisers</i>
<i>&gt;which can then be modified to a particular publication? I'm actually</i>
<i>&gt;having a ball with this Internet marketing stuff, but it's starting to get</i>
<i>&gt;a little complicated. I need to consider factors such as banner placement,</i>
<i>&gt;length (number of words), using an offer to entice readers, and exclusive</i>
<i>&gt;ads. Has anyone had experience evaluating the relationships between all of</i>
<i>&gt;these factors?</i>
Regards,
Bob Rankin (BobRankin@MHV.net)
T h e I n t e r n e t T o u r B u s
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