Always promote your weakness thus turning it into strength. If you are
certain of your source of supply, why not make a very strong and open point
on your web page that you offer discounts not available from the author of
the software. Invite your customers to have more information at the authors
site including seeing their prices by clicking on an appropriate button. Of
course you cannot be sure customers will click the back button (although you
can suggest that this is what they should do) but your discount should be a
sufficient incentive for them to return. For those with Netscape 2.0 you
could spawn a child to go look at their site concurrently with yours, i.e.
have them side by side. It is a long established tradition with those
confident of their having the lowest prices to say go and look at all the
competition and then when you are ready to buy come back to me for the best
deal. If you promote this strongly enough the vendor may even request you
go back to your original structure.
Leo Scheiner providing a facilities management package for the Web.
Global Market Ltd. Consultancy, Site Design, Implementation, Promotion
leo@easynet.co.uk Administration and Analysis. Server hosting.
Web Site under construction Supplier of U.S. bandwidth for International
use.
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