Ed Montgomery's reply to this was excellent. I would add one strong
feature using the push pull methodology: have them register and place
the visitor on an e-mail notification list that will bring them
informative information designed to push them in returning. The e-mail
posting must be sophisticated (don't give away everything - tease- get
them to return)and crisp in its presentation. The return visitor can be
more valuable than a high number of hits. You want quality, not
quantity.
Steve Myers
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Stephen J. Myers, Jr. S.J. Myers Associates
Internet Marketing and Business Development
Seminars, Keynotes, Author of "Building Your Client Base"
PO Box 835, Vandergrift, PA 15690-1517
412-568-1839 Fax: 412-568-1566 E-mail: smyersjr@nb.net
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