Net Evangelism

<i>>My initial reaction 9 months ago, when getting involved in the Net,</i>
<i>>was "what's in it for me?". A perfectly normal reaction for</i>
<i>>business-minded folk. What I've found out since then is that you need</i>
<i>>to take on a very different mindset to the 'normal' world - one of</i>
<i>>co-operation rather than competition.</i>
<i>></i>
<i>>This is a revolution in thinking - but maybe one that should take all</i>
<i>>marketing people back to their roots... focusing on what the customer</i>
<i>>wants, rather than what *we* want. No-one is interested in you;</i>
<i>>they're interested in 'me'. 'What can you give me?'</i>

I don't think it's such revolutionary thinking for a business to
focus on "customers" rather than "themselves." The most successful
businesses have been doing that for years. The most successful web
businesses will do the same thing.

When I conduct Internet Marketing Seminars, I always use the following
line in relation to web sites:

"Nobody cares about your ad."

The only people I have ever met who watch or read media to see the ads
are advertisers, marketers, and copywriters. Unfortunately, many of
these same people think everyone else in the world acts as they do.
It rarely happens that way.

Developing a website as a large ad, promoting "me, me, me" without
regard to "content, content, content," is one sure-fire way to develop
one ineffective bomb of a web site.

Mr Jackson was right -- On the Internet, CONTENT is still KING. And I
think it will remain that way.

Free and valuable content on a web site builds trust and credibility
between businesses and prospects. Trust and credibility are two
intangibles in the sales process that when gained lead to a much
higher probability of making a sale.

That's the real value of free information on the Internet -- crediblity-
building and trust-building can occur on a web site, mailing list,
newsgroup, online conference, chat group, etc.

Best Regards,

Andrew Scott

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