One to One Marketing and the Web

From: Mark Neely <accessnt@ozemail.com.au>
<i>>>reviewing</i>
<i>>>a book _The One-to-One Future_:</i>

<i>>From Don Jones:</i>
<i>>I am starting a web business and am evaluating an ordering software</i>
<i>>that allows for customer profiles and "Conditional Web Page" serving.</i>
<i>>This feature allows a merchant to display certain products or messages</i>
<i>>if a person lives in a particular state, or has already purchased some</i>
<i>>amount of merchandise. In short, mass marketing tailored to individual</i>
<i>>customer purchasing habits and/or other variables.</i>

The bar has been raised to an even higher level than this.
I see the next round of marketing successes (read: ability to
remain in the Fortune 1,000) will belong to the companies
with the largest and most integrated databases.

Customers will come to expect your Web site to know them,
their likes, dislikes, previous twenty purchases, credit
status, shoe size and more.

We are just seeing the beginnings of this at www.bofa.com
and www.msn.com and it's going to get much more interesting
in a very small amount of time.

"Database marketing"
"Internet marketing"

Same thing

--------------------------------------------------------
Jim Sterne 805-965-3184
jsterne@targeting.com Target Marketing
Author: "World Wide Web Marketing" www.targeting.com
========================================================

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