RE: What sites will they buy?

kathy@netline.net
Thu, 4 Jan 1996 10:00:27 -0800

<i>>From: Brian Pomeroy <bpomeroy@slackinc.com></i>
<i>></i>
<i>>I'm not saying that this is right, as I believe in strong content as much</i>
<i>>as anyone. But it's the way that many people -- particularly those not</i>
<i>>familiar with the Web -- tend to respond to sites. When selling, you</i>
<i>>have to put on a darn good dog-and-pony show; there will always be time</i>
<i>>to ensure solid content after you make the sale. :) Additionally, no one</i>
<i>>wants to invest in what can easily be perceived as yesterday's</i>
<i>>technology; they want what's on the cutting edge, because they know it</i>
<i>>will be mainstream before long.</i>

Brian,

Isn't it part of our responsibility as marketing *consultants* to guide our
clients in the right approach to promoting their business on the Web? If
what they are after is "flash", then they don't truly understand marketing,
which is developing a relationship with customers and fostering a
relationship with potential customers. Is it not up to the consultant to
educate the client?

You may get the sale with a "dog and pony" show, but you won't have a
client - at least not for the long term.

How is it that you will be able to "ensure" solid content after the sale if
you have not established a mutual vision during the sales presentation?
What leverage will you have at that point?

I agree that "cutting edge" technology can be incorporated in such a way
that it satisfies the "flash-seekers" without compromising the
"content-conscious". But that needs to be made entirely clear to the
client at the outset.

Principles of good customer service will win over slick advertising every
time, whether in traditional marketing or online marketing.

Kathy Casper
-------------------------------------
"A Free Launch"
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InfoQuest Web Design and Research
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E-mail: kathy@netline.net
Date: 01/03/96
Time: 20:22:59
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