Re: BOOK DIAMONDS: Internet Outbound Strategy

kathy@netline.net
Thu, 4 Jan 1996 10:00:23 -0800

<i>>Thus far, this weekly mailing has been a chatty run-down of what's</i>
<i>>new and interesting in the magazine. But more and more, as my daily</i>
<i>>in-flow of email swells, I've begun to think it needs to be something more</i>
<i>>valuable if it's going to be read. We have to put something in there that</i>
<i>>will make people see the Web Review return address and click on it: a</i>
<i>>daily joke, or interesting bit of information, or a cool site.</i>

Dave,

I really like the idea of a "cool site" - not in the flashy sense, but a
site that demonstrates one of your article topics. Make it available only
to those who receive your mailing, so folks know they won't get it any
other way. Not only would readers visit that site, but it would also
arouse their interest in the article - which would bring them to the Web
Review site. Don't call it "cool site" though. Maybe something like, the
"Done Right Site of the Week", or "The WRight Site of the Week". (Of course
the "WR" stands for "Web Review" <G>)

I'd sure click on it!

Kathy Casper
-------------------------------------
"A Free Launch"
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InfoQuest Web Design and Research
&lt;a href="<a href="http://www.netline.net/~kathy/index.html">http://www.netline.net/~kathy/index.html</a>"&gt;http://www.netline.net/~kathy/index.html&lt;/a&gt;

E-mail: kathy@netline.net
Date: 01/03/96
Time: 20:05:12
-------------------------------------

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