<i>&gt;For example, C|Net and HotWired both use reminder notices</i>
<i>&gt;to maintain visibility with their readers. C|Net has over</i>
<i>&gt;250,000 people on their mailing list, and HotWired probably</i>
<i>&gt;has over 150,000 people on their distribution list. I</i>
<i>&gt;personally subscribe to both lists, but never visit the</i>
<i>&gt;Web site unless there is something specific in their</i>
<i>&gt;reminder notice that is of interest to me.</i>
At our online magazine, Web Review, we froth at the mouth when
we see those numbers. Like our more visited neighbors on the Web,
we send out regular announcements to everyone who has subscribed
about 20,000.
Thus far, this weekly mailing has been a chatty run-down of what's
new and interesting in the magazine. But more and more, as my daily
in-flow of email swells, I've begun to think it needs to be something more
valuable if it's going to be read. We have to put something in there that
will make people see the Web Review return address and click on it: a
daily joke, or interesting bit of information, or a cool site.
As newspaper readers moved to the suburbs, publishers recognized
the need for delivery. That's the outreach. But newspapers continue to add
little
gifties inside to persuade us to actually take the rubber band off, anything
from coupons to comics to the occasional soap sample. What's the soap
sample we should be including in our weekly mailing?
Dave Sims
___________________________
David Sims -- dave@ora.com
Commerce Editor of Web Review (<a href="<a href="http://gnn.com/wr/">http://gnn.com/wr/</a>">http://gnn.com/wr/</a>)
101 Morris Street, Sebastopol, CA 95472
(707) 829-6528 -- fax (707) 829-0104
Find out "How the Screetch Censored the Internet" in this week's Web Review.
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