"The old paradigm - a systen if mass production, mass media and mass
marketing - is being replaced by a totally new paradigm: a 1:1 economic
system.
The 1:1 future will be characterised by customised production,
individually addressable media and 1:1 marketing. Instead of
market share, the goal of most business competition will
be share of customer - one customer at a time.
In the 1:1 future, the focus will be less on short-term profits
than the kinds of profits that can be realised from long-term
customer retention"
Views?
Mark
___
Mark Neely - accessnt@ozemail.com.au
Lawyer, Professional Cynic
Author: Australian Beginner's Guide to the Internet
Work-in-Progress: Australian Business Guide to the Internet
WWW: <a href="<a href="http://www.ozemail.com.au/~accessnt">http://www.ozemail.com.au/~accessnt</a>">http://www.ozemail.com.au/~accessnt</a>
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