One of the key issues is to measure success of a web presence.
How do you measure on-line success?
- measure in actual sales of a product?
- are hit rates sufficient to convince people of the usefulness of a
web prescence?
- how can you get user profiles for your service, who is doing a
reasonable job at that?
- can you store data about consumers or are there legal restrictions
on storing the data about who accessed?
- what about the trail the consumer leaves behind, i.e where do they
come from, where do they go, can you get this information, how, who is
doing that, is it ethically correct ...
Success on the web, what is it? many questions, can you help provide a
starting point for the search of information on the topic?
martina
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