(Re: January 23 1996 JEPI payment systems workgroup)
<i>> The GC Tech intermediation system can provide information to the merchant</i>
<i>> allowing him to implement his particular selling strategy concerning</i>
<i>> selling and delivering products. We think the JEPI project should</i>
<i>> address our concern and include some mecanism for enabling merchants</i>
<i>> to take profit from information concerning a customer profile</i>
<i>> provided by an intermediation system.</i>
<i>></i>
<i>> Although, sections 4.2 and 4.4 of the Verifone document tend</i>
<i>> to indicate awareness of above described concern, we think</i>
<i>> that it does not cover all commerce practice needs.</i>
<i>> The document introduction, and specially its fifth paragraph needs</i>
<i>> to be modified in order to reflect better what is mentioned later</i>
<i>> in the same document and relates to the usefulness of pre- and</i>
<i>> post-negociation.</i>
<i>></i>
Hello all,
Speaking of Verifone, they have partnered with Netscape to build an
internet payment system based in part on smart cards/readers. (The founder
of Verifone is the founder and boss at CyberCash.)
Verifone makes those credit card swipers ("verifiers") you see behind the
counter in real stores; they also make the little mini-ATM swipe pads that
are appearing at supermarket checkout lanes (allowing shoppers to use their
ATM or debit/credit card to pay for their groceries.) Serious stuff.
On the subject of "customer profiles" I don't see a big problem with an
online merchant simply stating the price of their wares in given currencies
and providing a pay window. This "customer profile" crap is great for
Madison Ave. but over here on Maple St. we don't care to be profiled. If
marketing folks want to know what consumers like to buy, try it the
old-fashioned way: COUNT.
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