<i>> As for quantifying Web response, the discussion returns to results. And</i>
<i>> results in commerce means SALES! Guestbooks, "cookies," hits, and forms</i>
<i>> provide types of data, but ultimately transactions (in the broadest sense)</i>
I totally agree with this. We have developed sites for many
companies, and have fought the "we can do it cheaper" competition.
However, the proof is in the sales results... not the number of
hits. If we do a good job of ongoing marketing, the client will not
be worriing about the cost of the service, but rather thanking us
for the results and referring our services.
Note* I have been compiling case studies of successful web
marketing techniques and strategies. I would be happy to add any
contributors to the report of findings list when the project is
complete in March. This information covers the strategy and success
of business-to-business sites primarily, but a short chapter on
consumer sites will be included. For details query
woolford@trip.net
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