Re: INET-MARKETING digest 166 Re: INET-MARKETING digest 166> Might not part of the solution be to go to positive-option mailing lists?
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> I could see myself agreeing to a number of lists, such as consulting (in
> deference to the Guru of the biz Mr. Holtz), DM, Intl Trade, Self publish=
ing,
> etc. Others might be interested in sports, collectibles, or hunting/fishi=
ng.
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> Advertising thus would be confined to those interested in an area. This
> system already exists to some extent, except you have to search out the e=
-mail
> mailing lists, rather than having them offered to you.
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I think we already have positive option mailing lists. It's called USENET.
But positive option mailing list implies that a person (receiver) has the=
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level of awareness and presence of mind to know that he/she would be=20
interested in subjective matter on the "list".=20
Subject matter is viewed subjectively and the relative value of ideas=20
communicated on the list vary person to person.
As an example, sometimes during my reading I locate ideas of great value=20
which I had no way of knowing about due to my rather limited perspective=20
of the world (one head to think with, two eyes to see with, two ears to=20
listen with, one nose to smell with, one tongue to taste with, two=20
hands to feel with and 24 hours in a day in one geographic location at a=20
time.)
"Exterior intervention", that is someone else willfully inserting new ideas=
=20
and "subject matter" into my world, enriches my life in ways that I=20
cannot imagine. Its always a problem to sort through the clutter and=20
decide what is of value and what isn't. (One man's clutter is another=20
man's riches) But in order to make that determination first I must read=20
and absorb all messages sent to me.
The consumer, who has the same limitations, doesn't want to decode=20
anything. She just wants to know if this is going to help her or not?
She also realizes that opening oneself up to "exterior intervention" is=20
sometimes the best way to make a decision. She will be open to pleasant=20
interaction.=20
Pleasant "exterior intervention" into her world will be regarded as an=20
opportunity to enrich her life in ways that she cannot imagine. The=20
question is how to make this experience pleasant? Soft glowing visual=20
graphics, humorous interactive verbal exchanges, melodious calming=20
sounds, and when we can engineer a way, pleasing aromas, warm and fluffy=20
tactile phenomenon?
Comments, observations, disparaging remarks?
Dean Ledbetter, APR, MIBS
P.O. Box 30250
Fort Lauderdale, FL 33303=A90250
Ph 305=A9463=A97282
Fx 305=A9463=A97382......................................ledco@gate.net