Effect of Web on demand for print

Mike Bauer (bauer@tig.com)
Thu, 29 Dec 1994 20:58:38 -0800

dkay@centerline.com writes:
> Does anyone have any statistics on what sort of effect installing
> a Web site has on the demand for print collaterals? My current
> assumption is that demand will diminish, but ...?
>

It goes up for us. We've provided a facility for people to ask for a
print catalog to be sent to them. Very popular.

> Also, will salespeople embrace the idea of pointing prospects at
> the Web server instead of sending them printed material? Or does
> this feel to them like they are losing involvement?
>

They're using both in concert with one another. The more guns, the
better the odds. They get pretty involved in the design and want
to get on themselves.

> We're looking at a very technically-savvy audience, BTW.
>
>

We wouldn't be having this discussion otherwise, would we?

B)auer

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Michael Bauer
President
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