The furtherest reaches of commerce are wherever the monetary rewards of
authoring are in greatest disproportion to the work expended in authorship.
Where the rewards, if any, are intangible -- recognition, or inclusion in
a scholarly community, or making a contribution to culture. So, yes,
avant-garde literatue. And certainly all scholarly journals, where authors
typically receive no monetary return, and where speed of publication, low
production cost, and ease of access is more important than high production
values or the creation of an aesthetic object. That's where network
publishing will first transform the business of academic publishing.
Dean Blobaum
The University of Chicago Press
dblobaum@press.uchicago.edu
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