Re: note on marketing success...

llevitt@idcresearch.com
Thu, 22 Dec 1994 11:14:16 -0800

Craig writes:

> I propose assembling and distributing this case as a way to solve the
> 'appropriate marketing' problem among 'ourselves' before it gets so far out of
> hand as to invite cabal or government action. Make
> sense?

Absolutely. I'm in the process of writing a piece on what suppliers should
expect from their investment in Internet presence. Some of this will be pretty
straightforward discussion of the do's and don'ts of internet presence, but
success stories *always* add depth and credibility.

I would be very interested in including several success stories in this piece.
The piece will be fairly widely distributed in the high tech arena, along with
business and trade publications. I also hope to get fairly good representation
in non-high tech arenas.

Some of this analysis may also make its way into a presentation at INET '95.
(FC)

Please email me privately for further information.

Thanks,

Lee Levitt
Director
Distribution Channels Research
International Data Corporation
llevitt@idcresearch.com