Re: Pricing Strategies, was directories Re: Pricing Strategies, was directoriesRegarding the idea of providing incentives to shift procurement; alternate
pricing structures, etc.
I agree with this idea wholeheartedly. Recently I was struck by the fact
that on-line pricing was not any lower than catalog pricing. I even bought
through the catalog because I didn't want to support that marketer's prices.
What incentives could be provided? And how could you convince a marketer to
lower thier prices for Net users?
I am struggling with this right now. As part of my business I have products
and electronic versions of services that I want to put up on the net but the
prices I am seeing to convert my documents to html, etc. are ridiculous and
would really affect the alternate pricing structure I had originally
developed.
Other thoughts?
Teresita Dabrieo
Dabrieo@aol.com
(this is the preferred address)
Dabrieo & Co.
Financial and Entreprenuerial Advisory Services
Chicago, IL